Case Study the Virgin Group Essays - 1446 Words

THE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an endorsement brand that could not always offer real expertise to the businesses which it is associated. So the real question is Can The Virgin Group be good/successful in every business it gets into? Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product lines of the Virgin Brand? Would that influence this customer to never try again another line of this brand? Some commentators have found a big risk with Virgins approach stating that: The greatest threat is that Virgin Brand may become†¦show more content†¦(S ,W) * Virgins expansion had often been through joint ventures whereby Virgin provided the brand and its partner provided the majority of the capital. I.e.: For cosmetics and clothing Virgin provided 1,000 (pounds), while its partner Victory Corporation 20m (pounds). (S) * Built business with Virgin Mobile, by forming partnerships with existing wireless operators to sell services under the Virgin brand name. The carrier competences lay in network management. Virgin set out to differentiate itself by offering innovative services. (S) * Virgin has been described as a keiretsu organisation. A structure of loosely linked, autonomous units by self-managed teams that use a common brand name. (S ,W) * Virgin Atlantic, which is owned in 49% by Singapore Airways is one of businesses Branson will never sell, despite of the cyclical nature of this business. He included airline businesses such as Virgin Express (European), Virgin Blue (Australia) and Virgin Nigeria in the group. (S) * Branson has reported about withdrawing from the business which more or less can run by itself now, hoping that his son Sam might become more a of Virgin figurehead. At the same time he launched his initiatives in media and fuel. (W) Environmental: * Bransons public image and special appearances has contributed to the definition and recognisabilityShow MoreRelatedVirgin Group - Case Study2141 Words   |  9 Pages1. What are the key strategic questions that the Virgin Group asks when starting a new business venture? Virgin Group started their new businesses with the keyword: Enthusiasm. The main question they asked themselves was What would be the real value that Virgin can add to the customers. So they always (at least according to the case) started to walk ahead for creating unique and valuable position which will meet the needs of the customers. The company tried to look at from customers side andRead MoreVirgin Group Case Study5341 Words   |  22 PagesExecutive summary The Virgin Group is one of the UKs largest private companies. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded  £10 billionRead MoreVirgin Group Brand Case Study3382 Words   |  14 PagesShelley Mantei vixendoll_13@hotmail.com Virgin: Branding Culture Subject: Virgin Group Ltd. Sir Richard Branson started with a student magazine and a mail order record company in 1971. His Virgin empire is now comprised of over 200 companies [Fig.3] and spans three continents. Not only is Virgin one of Britain s most respected brands, but it is also becoming an international superbrand. They are involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, winesRead MoreSir Richard Branson, Chairman, Virgin Group, Ltd. Case Study1865 Words   |  8 PagesSir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Strayer University BUS 520 – Leadership and Organizational Behavior Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11 Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11. Sir Richard Branson exercises an unconventional Leadership style. His style incorporates a variety of the components of the leadership models presented by Hellriegel andRead MoreLeadership Styles1063 Words   |  5 Pagesdifferent leadership traits may be required in different circumstances. 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In reviewing many articles about virgins of allRead MoreStrategies to Empower Employees in Service Industries to Improve Profits1455 Words   |  6 Pagesemployeeà ¢Ã¢â€š ¬Ã¢â€ž ¢s productivity providing organizational efficiency. Interest in employee empowerment within the hospitality industry helps in gaining competitive advantage through improved service quality. Particularly, it has been determined in recent studies that service deliverers (frontline staff) play a crucial role in determining the extent and quality of customer experience and satisfaction. Because of consumer conscious and competitiveness, an employee in the hotel establishments must make decisionsRead MoreStrategies to Empower Employees in Service Industries to Improve Profits1469 Words   |  6 Pagesemployee’s productivity providing organizational efficiency. Interest in employee empowerment within the hospitality industry helps in gaining competitive advantage through improved service quality. Partic ularly, it has been determined in recent studies that service deliverers (frontline staff) play a crucial role in determining the extent and quality of customer experience and satisfaction. Because of consumer conscious and competitiveness, an employee in the hotel establishments must make decisionsRead MoreThe Success Of The Virgin Group1303 Words   |  6 PagesEssay Richard Branson is one of the world’s most well known businessmen; he is the founder of the Virgin Group which focuses on the growth of businesses from several different industries. These include aviation, mobile service, music records, radio and many others (Virgin 2016). In order to achieve the big success of the Virgin Group today, Sir Richard Branson had encountered many failures; he has shown the world many of his extraordinary leadership skills and they are one of the main reasons thatRead MoreSir Richard Branson s Management Skills849 Words   |  4 Pagesleadership success while looking into how he runs his business. A lot of it reinforced lessons from the course, but it was nice seeing a real-world example of how those principles are being applied on a daily basis. I am glad I selected him as my case study for this class and I would feel honored if I ever got to meet him or have him as a manager. References: Biography.com. (2015, July 08). Richard Branson. Retrieved April 25, 2017, from http://www.biography.com/people/richard-branson-9224520 Branson